Windows 11 can use information about your device and how you use Windows to personalize tips, recommendations, ads, and offers. The control for this behavior is called Personalized offers on Settings > Privacy & security > Recommendations & offers.
I reproduced the change on Windows 11 Home Single Language version 25H2, build 26220.7872. The real switch started Off, changed to On, and returned to Off. Windows UI Automation confirmed each state, neighboring switches stayed unchanged, and the change required neither administrator approval nor a restart.
What do Personalized offers do in Windows 11?
When you expand the current control, Windows says it can use information about your device and how you use it to improve your experience with personalized tips, recommendations, and offers. The shorter description also mentions personalized ads based on Windows activity.
The switch is narrower than a universal advertising opt-out. Turning it Off tells Windows not to use this Windows activity and device information for the personalization covered by this control. You can still see generic tips, non-personalized recommendations, ordinary product messages, or content controlled by a different setting.
The expanded Windows text also says Microsoft can use data from other products to personalize these offers. Windows points to a separate Microsoft page for stopping that other-data use, so this local switch should not be presented as an account-wide personalization control.
Table of contents
Where is the Personalized offers setting?
- Press Windows + I to open Settings.
- Select Privacy & security in the left sidebar.
- Select Recommendations & offers.
- Find Personalized offers at the top of the page.
- Select the small arrow at the right if you want to read the complete explanation before changing the switch.
Older guidance may call this idea Tailored experiences or refer to diagnostic data. Microsoft still documents an enterprise policy with that older name, but the current locally reproduced consumer Settings page uses Personalized offers. Follow the current label you can see instead of looking for a Registry value from older tutorials.
How do you turn on Personalized offers?
- Open Settings > Privacy & security > Recommendations & offers.
- Find the Personalized offers row.
- Set its switch to On.
- Confirm that On appears beside the control. The change applies immediately, so you do not need to restart Windows.
On the test PC, the switch reported On immediately. Enabling it allows Windows to use the information described by the control for more personalized tips, recommendations, ads, and offers. It does not guarantee that a particular recommendation will appear, because availability and other settings can still affect what Windows shows.
How do you turn off Personalized offers?
- Return to Settings > Privacy & security > Recommendations & offers.
- Set Personalized offers to Off.
- Confirm that Off appears beside the switch.
The reproduced control changed back to Off without a restart. This restores the original test state and stops the Windows activity and device-information personalization governed by this setting. It does not remove Windows tips or offers that are generic, required, or controlled elsewhere.
Which recommendation and privacy controls are separate?
- Recommendations and offers in Settings controls product recommendations and offers shown inside the Settings app.
- Show notifications in Settings governs optional Settings notifications, although required notifications may still appear.
- Advertising ID lets apps use a resettable identifier for personalized advertising.
- Allow websites to access my language list lets websites use the Windows language preference signal.
- Improve Start and search results uses app-launch tracking for Start and search improvements.
- Browser and Microsoft account personalization have their own controls and are not replaced by this switch.
Keeping these switches separate is useful. You can turn Personalized offers Off while leaving a feature such as app-launch tracking On, or do the reverse, according to what you want Windows to personalize.
Why might Personalized offers be missing or unavailable?
- Install current Windows updates, reopen Settings, and check the page again.
- Use Settings search for Personalized offers or Recommendations & offers.
- If older instructions say Tailored experiences, look for the current Personalized offers label instead.
- If the control is disabled, check whether the PC is managed by work, school, or another organization.
- Avoid importing an unverified Registry file. The supported Settings switch is reversible and was sufficient on the reproduced Windows Home PC.
Frequently Asked Questions
Does turning off Personalized offers remove every ad and recommendation?
No. It stops the personalization governed by this switch, but Windows can still show generic tips, required notices, non-personalized offers, or content controlled by other settings.
Is Personalized offers the same as the Advertising ID setting?
No. Advertising ID is a separate control for apps. Personalized offers covers Windows use of device and activity information for the tips, ads, recommendations, and offers described on this page.
Do you need to restart after changing Personalized offers?
No. The reproduced switch changed immediately, and its original Off state was restored without a restart.
Why do older instructions mention Tailored experiences?
Tailored experiences is an older name still used in some policy documentation. The current Windows 11 Settings page reproduced here labels the consumer switch Personalized offers.
Choose how much Windows personalizes its offers
Open Settings > Privacy & security > Recommendations & offers and change Personalized offers. Turn it On when you want Windows to use the described activity and device information for personalization, or turn it Off when you prefer to limit that use. Review the neighboring controls separately because each governs a different feature.
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